Kick Starter Campaign Launched for Brew Salt; The Newest Beer & Cocktail Trend
July 19, 2014: Saratoga Springs, NY - When Brew Salt launched its line of gourmet flavored sea salts for beer, coffee, cocktail and cooking earlier this year, it was done so only with investments from the four partners of the company. Now, with great initial success, they are primed to take their local enterprise national and their new Kickstarter campaign intends to do just that.
The Brew Salt Kickstarter campaign is an effort to both spread the word about this new product and to raise the funds necessary for more efficient packaging, distribution and marketing.
Brew Salt is looking to raise $5000 and will have 30 days to raise all of the funds or the project receives nothing. In exchange for backing Brew Salt, supporters will receive actual Brew Salt product and gifts.
"We chose Kickstarter because of its ability to spread the word quickly and introduce Brew Salt to an international audience. Kickstarter backers will be updated on the status of the project and are made to feel a part of our team." said Robin Morgan, CMO of Brew Salt. "The Kickstarter campaign allows more people to become a part of our story and that helps us create a viable business"
The Brew Salt brand was created when founding partner Robin Morgan was intrigued to watch her father-in-law sprinkle plain table salt into his beer. Traditionally, beer salting was used to improve the taste of less flavorful brews. With a background in marketing and nutrition, her instinct was to improve upon this "old-timer's" tradition.
Brew Salt's four original flavors (habanero, chocolate, lime, and bacon) are created with light grey celtic sea salt and all natural seasonings and spices to compliment a variety of types of beers. From pilsners and ales to porters and stouts, the flavors heighten the experience of any beer.
With a shake of Brew Salt into any beer or coffee, the flavors are enhanced; elevating the taste with just a shake, swirl, and gulp. Brew Salts are also an ideal ingredient for the rim of your margarita or bloody Mary.
"We’re food and beverage obsessed and are thrilled with the positive feedback we’ve gotten not just from the hardcore enthusiasts but also from bar owners, brew masters and chefs." said Kerri Tanner, CEO and 'Salt Chef', "In fact, we’re now regularly hearing of creative uses for the product from cocktail concoctions to sweet and savory recipes."
To find out more about Brew Salt's Kickstarter campaign, visit: https://www.kickstarter.com/projects/1467774776/play-with-your-brew-brew-salt
About Brew Salt: Brew Salt is a brand of Saratoga Taste, LLC (www.brewsalt.com) located in Saratoga Springs, New York. The Brew Salt team consists of Robin Morgan, a local marketer and health coach, Kerri Tanner, Saratoga resident and hair stylist, Patrick McGowin, Solar Energy Professional and craft beer enthusiast and James Morgan, 25 year sales and financial veteran. Launched in February of 2014 to great acclaim and press Brew Salt is expanding distribution to retail as well as online merchants. For more information about adding Brew Salt to your personal bar or your business’ product offerings, please contact Robin Morgan at 518-605-1620.
Uses, musings and general news about Brew Salt to inspire you to PLAY WITH YOUR BREW!